To comply with industry-wide regulations aimed at reducing spam and fraud in SMS marketing, all businesses sending SMS messages to consumers—regardless of method or platform—must register with The Campaign Registry (TCR).
This registration requirement applies universally and is not specific to Eventfull. It ensures that your business can legally and reliably send SMS messages through a local phone number using the features within the Eventfull platform.
Registration Process
Keywave Digital manages the registration process on behalf of each client, using your business information to complete the necessary documentation. Once registered, you’ll have full access to the SMS functionality within the Eventfull platform, allowing you to communicate effectively with your leads via SMS.
If you prefer not to use SMS messaging as part of your marketing efforts, you can opt out of this feature during onboarding. Opting out will mean that registration with The Campaign Registry is not required, and no related fees will apply.
Registration Fees
For clients choosing to use SMS, there are associated one-time and recurring fees for this registration, as outlined by The Campaign Registry.
These fees are charged directly to your account through the Eventfull CRM platform:
- One-Time Vetting Fee: $20.95
- Monthly Campaign Fee: $1.70 - $12.00 per month (based on TCR guidelines and campaign size)
These charges ensure that your business is compliant with SMS marketing regulations and that your messages are delivered reliably to your audience.
Important Note on Registration
Failure to complete the registration process may result in limitations on your SMS marketing capabilities. To ensure uninterrupted access to SMS features, please complete all necessary registration steps. For further details on The Campaign Registry and its requirements, please refer to TCR’s official guidelines.