The Medicare Long-Term nurture (drip e-mail marketing sequence) consists of 71 emails that are sent 1 time per week.
The content of these emails is educational Medicare information - plan-specific information such as rates is avoided. This sequence is meant to serve as pieces of evergreen content that present you as the expert and keep you in your prospects minds via a weekly educational email.
Example Emails
ANSWER: If you're working past 65, do you need Medicare?
Hello {{first_name}},
We get this question at least once a day. The truth is, it depends. If you’re still working at 65, and you have coverage under a group health plan through an employer and your employer has 20 employees or more, then you don’t have to enroll in Medicare right away.
But if your employer has less than 20 employees, you need to sign up for Medicare Parts A and B because Medicare will be your primary insurance.
We advise all of our clients to run the numbers and see what makes sense financially and provides the best possible coverage. Every benefit plan is different and needs to be compared to Medicare coverage.
In many instances, it makes sense to enroll in Medicare Part A on time, even if you have health coverage because Medicare can serve as your secondary insurance and potentially cover expenses not covered by your primary insurance.
If you will continue working after you turn 65, let one of our qualified Medicare experts review your employer’s plan and help you decide whether you should sign up for Medicare to augment your coverage or you can delay signing up until you retire.
To schedule a free Medicare consultation, click here: {{calendar link}}
Medicare vs Private Insurance: What is better?
You may be wondering why the big insurance companies are so heavily involved in Medicare. The simple answer is Medicare is not managed by the federal government.
In most instances, Medicare is managed by Medicare Administrative Contractors (private insurance companies).
In addition to administering Medicare Part A and B, private insurance companies offer enrollees more coverage options through Medicare Advantage and drug plans.
It’s estimated that roughly 60% of all individuals covered by medicare sign up with a private insurance company.
The quick answer is to administer Medicare Part A and B, as well as other Medicare programs, and to provide enrollees more coverage options.
As you approach your 65th birthday, I am here to answer all of your Medicare questions. I want to make sure that you sign up for the coverage you need today as well as in the future.
To schedule a free Medicare consultation, click here: {{calendar link}}