When you mark someone as "Attended Meeting" in Eventfull, the system automatically sends a 3-email follow-up sequence. This goes to attendees who did NOT fill out a contact card at the event — people who showed up but left without booking a next step.
They came. Don't let them go cold.
How the Sequence Works
Email | Timing | Goal |
Email 1 | 3 hours after marked "Attended Meeting" (business hours) | Re-engage while the event is fresh, prompt a yes/no reply |
Email 2 | 24 hours after Email 1 | Follow up with non-responders |
Email 3 | 50 hours after Email 2 | Final touchpoint before moving to nurture |
Important: If someone filled out a contact card at the event, move them to "Appointment Booked" instead. That stops this sequence from firing.
The Emails
Email 1 — 3 Hours After Status Update (Business Hours)
Hi [Registrant Name],
It was great having you at our recent estate planning seminar! I hope you found the information helpful.
If you have any questions or want to chat more about your estate planning options, just reply with a quick "Yes" or "No."
I'd love to help make things as easy as possible for you.
Looking forward to hearing from you,
[Your Name] [Your Email] [Twilio Phone] [Email Signature] [Financial Disclaimer]
Email 2 — 24 Hours After Email 1
Hi [Registrant Name],
I wanted to follow up in case you missed my last email. I know how overwhelming estate planning decisions can be, and I'd love to help simplify the process for you.
If you're open to chatting, just reply with a quick "Yes" or "No," and we can go from there.
Looking forward to hearing from you,
[Your Name] [Your Email] [Twilio Phone] [Email Signature] [Financial Disclaimer]
Email 3 — 50 Hours After Email 2
Hi [Registrant Name],
I just wanted to check in one final time to see if there's anything I can do to help with your estate planning questions or decisions. I know it can be a lot to navigate, but you don't have to do it alone — I'm here if you need guidance or support.
If you'd like to chat, just reply with a simple "Yes" or "No," and we can take it from there. No pressure, just here to help when you're ready.
Take care,
[Your Name] [Your Email] [Twilio Phone] [Email Signature] [Financial Disclaimer]
What You Need to Do
Update your pipeline the same day. The 3-hour window is intentional — the event is still fresh in their mind. Every hour you wait, the lead gets colder.
When You Update | Result |
Same day | 3x more appointments |
2–3 days later | Response rates drop significantly |
Never | Nothing triggers — no follow-up happens |
When someone replies "Yes" — respond the same day. Get them on the calendar.
When someone replies "No" — the system closes the loop and stops messaging them. No action needed.
No reply after all 3 emails — move them to Long-Term Nurture. They attended, which means they had a reason for being there. The nurture sequence keeps you top of mind until they're ready to engage.
Pipeline Stage Reference
Stage | Who Goes Here | What Triggers |
Attended Meeting | Everyone on your sign-in sheet | Post-event sequence fires in 3 hours |
Appointment Booked | Anyone who filled out a card at the event | Stops appointment request sequence |
Did Not Attend | Registered but didn't show | Separate re-engagement sequence fires immediately |
For questions about your pipeline setup or sequence status, submit a support ticket.