When you mark someone as "Did Not Attend" in Eventfull, a 3-email re-engagement sequence fires automatically. These are people who registered but didn't show — they still had a reason for signing up. Work them correctly and a meaningful percentage will convert into appointments.
How the Sequence Works
Email | Timing | Goal |
Email 1 | 3 hours after marked "Did Not Attend" (business hours) | Re-engage while registration is still fresh, prompt a yes/no reply |
Email 2 | 24 hours after Email 1 | Follow up with non-responders |
Email 3 | 50 hours after Email 2 | Final touchpoint before moving to nurture |
The sequence starts the moment you update the pipeline. Update same day — every hour you wait, the leads get colder.
The Emails
Email 1 — 3 Hours After Marked "Did Not Attend" (Business Hours)
Hi [Registrant Name],
Email 2 — 24 Hours After Email 1
Hi [Registrant Name],
Email 3 — 50 Hours After Email 2
Hi [Registrant Name],
What You Need to Do
Update your pipeline the same day. If you don't mark people as "Did Not Attend," nothing triggers. The system can't follow up with people it doesn't know didn't show.
When You Update | Result |
Same day | 3x more appointments |
2–3 days later | Response rates drop significantly |
Never | Nothing triggers — no follow-up happens |
When someone replies "Yes" — respond the same day. Get them on the calendar.
When someone replies "No" — the system closes the loop and stops messaging them. No action needed.
No reply after all 3 emails — move them to Long-Term Nurture. They registered for a reason. The nurture sequence keeps you top of mind until they're ready to engage.
The Full Picture
Stage | Who | What Fires | Your Job |
Did Not Attend | Registered, didn't show | 3-email re-engagement sequence starts in 3 hours | Update pipeline same day |
Replied "Yes" | Warm lead responded | System stops | Respond and book the appointment |
No response after Email 3 | Didn't engage | Nothing new | Drag to Long-Term Nurture |
Long-Term Nurture | Non-converters | Educational email series | Check Conversations tab for replies |
For questions about your pipeline setup or sequence status, submit a support ticket.