When you mark someone as "Did Not Attend" in Eventfull, a 3-email re-engagement sequence fires automatically. This covers both the Medicare and Retirement topics within the Medicare pipeline. The correct disclaimer populates automatically based on the topic — no manual action needed.
How the Sequence Works
Email | Timing | Goal |
Email 1 | 3 hours after marked "Did Not Attend" (business hours) | Re-engage while registration is still fresh, prompt a yes/no reply |
Email 2 | 24 hours after Email 1 | Follow up with non-responders |
Email 3 | 50 hours after Email 2 | Final touchpoint before moving to nurture |
The sequence starts the moment you update the pipeline. Update same day — every hour you wait, the leads get colder.
Medicare Topic
Email 1 — 3 Hours After Marked "Did Not Attend" (Business Hours)
Hi [Registrant Name],
Email 2 — 24 Hours After Email 1
Hi [Registrant Name],
Email 3 — 50 Hours After Email 2
Hi [Registrant Name],
Retirement Topic
Email 1 — 3 Hours After Marked "Did Not Attend" (Business Hours)
Hi [Registrant Name],
Email 2 — 24 Hours After Email 1
Hi [Registrant Name],
Email 3 — 50 Hours After Email 2
Hi [Registrant Name],
What You Need to Do
Update your pipeline the same day. If you don't mark people as "Did Not Attend," nothing triggers.
When You Update | Result |
Same day | 3x more appointments |
2–3 days later | Response rates drop significantly |
Never | Nothing triggers — no follow-up happens |
When someone replies "Yes" — respond the same day. Get them on the calendar.
When someone replies "No" — the system closes the loop and stops messaging them. No action needed.
No reply after all 3 emails — move them to Long-Term Nurture. They registered for a reason. The nurture sequence keeps you top of mind until they're ready to engage.
The Full Picture
Stage | Who | What Fires | Your Job |
Did Not Attend | Registered, didn't show | 3-email re-engagement sequence starts in 3 hours | Update pipeline same day |
Replied "Yes" | Warm lead responded | System stops | Respond and book the appointment |
No response after Email 3 | Didn't engage | Nothing new | Drag to Long-Term Nurture |
Long-Term Nurture | Non-converters | Educational email series | Check Conversations tab for replies |
For questions about your pipeline setup or sequence status, submit a support ticket.