Most of our clients find success hosting seminars monthly, with 1-2 events per month depending on their goals. The key to maintaining strong performance over time is to implement a rotation strategy that prevents overexposure in a single area.
Rotation Strategy for Maximum Impact
To avoid audience fatigue (which can lead to higher costs per lead and lower response rates), we recommend rotating between 3 different locations each month. Ideally, these locations should be about 15 miles apart. This rotation allows you to revisit each area once per quarter, keeping your message fresh and maximizing your seminar’s effectiveness.
By following this approach, you’ll maintain consistent interest across your target areas while managing costs and response rates effectively.