On average, the cost per lead (CPL) for seminar RSVPs ranges between $10-$30 per RSVP. This cost can vary based on a few key factors:
- Location: Different regions have varying levels of competition and audience sizes, which can affect CPL. Higher-cost areas may push CPL toward the upper end of the range.
- Event Offer: Events offering a free meal generally attract a higher response rate, which can lower the average CPL compared to no-meal events.
- Seminar Topic: The CPL can also differ based on the seminar focus. Retirement planning topics, for example, often have a higher CPL than Medicare-focused seminars, due to increased competition and audience targeting for retirement planning.
For every $10-$30 spent on advertising, you can typically expect a lead to sign up for your event—many with a +1 guest. Please note that CPL is a general range, and actual costs may vary based on the specifics of your campaign.