It’s a common concern! While there may be a few attendees drawn primarily by the free meal, our clients report that this number is generally negligible and does not significantly impact their return on investment (ROI).
In fact, the value of these events often extends beyond immediate sales, as attendees frequently lead to referrals and future cross-sell opportunities. If you do notice anyone repeatedly attending without genuine interest, please let us know—we can block them from receiving communications about future seminars to maintain the quality of your audience.
Our marketing approach aims to attract individuals with a genuine interest in learning about Medicare, so the majority of your attendees should align with your target audience.