Seminars that include a free meal tend to have a higher response rate, which leads to more seats filled. We highly recommend starting with a free meal seminar to maximize attendance for your first event. Afterward, you can experiment with different formats, smaller audiences, or alternate locations to see what best suits your goals.
Selecting the Ideal Location
Start in a High-Traffic Area
For your first seminar, choose a location in a densely populated area to increase visibility and attendance.
Recommended Venue Types
- Restaurants: Offering a free meal can significantly boost attendance.
- Libraries: Ideal for smaller gatherings; typically allow light refreshments.
- Community Centers: Great for casual events; also allow light refreshments.
- Hotel Conference Rooms: Provide flexibility for both meal and non-meal events.
Locations to Avoid
- Your Office: This can feel too formal and may not be inviting for new attendees.
- Large Business Complexes or Office Parks: These areas may be inconvenient for attendees who aren’t familiar with the setting.
Key Venue Considerations
Confirm Venue Policies and Fees
Work with the venue manager to secure your space and discuss options, especially at restaurants. For meal-based events, request a "restricted menu" or negotiate a per-person charge (e.g., $25 per person max).
Negotiate Private Room Charges
Select a venue with a private room whenever possible, ideally without an additional room fee. Don’t hesitate to negotiate to avoid unexpected costs.
Clarify Cancellation Terms
Choose a venue that does not penalize you if fewer attendees show up than expected.
Increase Visibility (Optional)
Ask if you can place a sidewalk sign in front of the venue to attract walk-ins or passersby.
Examples of Successful Venues
Restaurants That Have Worked Well
- Golden Corral
- Mayflower Restaurant
- Logan’s Roadhouse
- Olive Garden
- Hoss’s Steak & Sea House
- Texas Steakhouse & Saloon
- Cape Fear Seafood
Other Effective Venues
- Meeting Rooms at Holiday Inn Express
- Public Libraries
- Senior Centers